Case Study
SAAL
Uma marca que traduz lifestyle em produtos inteligentes
Industry
Product
Services
Brand Strategy
Naming
Visual Identity
Construímos marcas com intenção e presença para gerar clareza e diferenciação. Transformamos a essência da sua marca em uma presença inconfundível, que cresce e se adapta sem perder a consistência.
Nascida em San Diego, Califórnia, SAAL (Surf as a Lifestyle) surge como a expressão de um modo de viver que une liberdade, movimento e presença, transformando a relação com o mar em uma experiência que se estende para além das ondas.
Nosso desafio foi criar o nome e definir um posicionamento claro e consistente, alinhado ao propósito de desenvolver produtos inteligentes que aprimoram a experiência do surfe antes e depois de entrar no mar.
A partir disso, desenvolvemos uma marca que uniu funcionalidade, simplicidade e inovação. A identidade visual foi desenvolvida como um sistema integrado, no qual logotipo, tipografia, paleta de cores e fotografia expressam fluidez, movimento e conexão com o oceano. As formas orgânicas, o uso do contraste e as imagens em ação traduzem o ritmo do surfe em linguagem visual, criando uma presença forte e reconhecível.
O resultado é uma marca completa, com nome, estratégia e identidade que materializam o surfe como estilo de vida, fortalecem o vínculo com sua comunidade e posicionam a SAAL como referência em soluções inteligentes para o universo do surf.
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